Company Description
For over 37 years, Senior Resource Group-SRG has been an innovator in the development and operation of senior living communities across the USA. Our experience and passion has helped us win many awards for innovative community design, excellent service and exceptional care.
Job Description
A Sales Counselor is responsible for partnering with Sales Director to increase occupancy by building trust with prospects and showcasing how life in the community can enhance wellbeing. This role involves personalized tours, strategic follow-up, home visits, and events, all in collaboration with the community team to deliver an exceptional experience. You will partner with sales and department heads to collaborate within the community to deliver an exceptional experience to achieve monthly move-ins.
Essential Duties:
Lead Generation & Follow-Up
- Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.
- Proactively generate and cultivate leads through a minimum of three home visits per week.
- Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.
- Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.
Tours
- Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.
- Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.
Sales Strategy & Reporting
- Drive occupancy and revenue goals through strategic sales planning with the Sales Director, execution, and analysis of Yardi reports.
- Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.
- Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.
Sales Expectations
- Achieve four monthly move-ins (one per week) or meet net occupancy goals for the assigned community.
- Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
- Send five personalized OneDay videos each week.
- Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.
Schedule
- This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community
Perform other duties as assigned
Qualifications
Education & Experience
- Minimum of two years of college and prior experience in sales, leasing, or community relations required.
Additional Information
- All your information will be kept confidential according to EEO guidelines.
Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws, and we prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal, state and local laws, including but not to limited, respecting consideration of unemployment status in making hiring decisions. Completing an application does not guarantee that you will be offered a position.
Note to Applicants: Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law.
